Event Characteristic for Success
Event Characteristic for Success https://asteroidday-uploads.s3.eu-central-1.amazonaws.com/wp-content/uploads/2018/12/06031431/150628-asteroid2_fc9f9835e5509504dd7a4df41dfba2ec.nbcnews-fp-1200-800.jpg 1200 800 Asteroid Day https://asteroidday-uploads.s3.eu-central-1.amazonaws.com/wp-content/uploads/2018/12/06031431/150628-asteroid2_fc9f9835e5509504dd7a4df41dfba2ec.nbcnews-fp-1200-800.jpg
In 2015, our first year of celebrating Asteroid Day, we had two premier events, one in San Francisco and one in London. Now, the second year of Asteroid Day, we have six! Asteroid Day hopes the number of premier events increases each year as the global movement expands. Premier events get some important support from Asteroid Day. First we use the Premier events in our press releases and our publications as great examples of locally organized events. We are highly responsive to the Premier events because they have shown us they are strong and capable partners.
To be considered an Asteroid Day premier event, there are a few characteristics an event should demonstrate and actions an event organiser generally takes to execute a successful event. First and foremost, all events should be registered on http://asteroidday.org/event-organizer-information/#register-ad-event. An event should be listed with detailed event information (or a link to a detailed program), photos, a program, and contact information. Event organisers should engage in regular communication with the Asteroid Day team, sharing information in advance about the event, and publication of activities that demonstrates advance planning. We highly encourage and expect premier events to send photos and videos before and after the event along with press mentions. Organisers should post their photos and videos online and provide some content on their event listings to us so we can post or repost online. These visual and program details are important for the Asteroid Day team when writing blog posts to promote events or when sending out PR alerts to the public. We are looking for groups that seek press and use social media to let their community know about their event. Whether they are one person or whole organization, it’s’ about making sure the public can find your event. All event organisers can take steps and actions to transform their event into a premier-status event.
We put two events side-by-side to demonstrate examples of events which met the characteristics of what we imagined would be premier events. One example is a returning Asteroid Day event, hosted in Chile, which took a national approach to Asteroid Day by creating events throughout their country and how their efforts moved them up to be a Premier Asteroid Day event this year. The other event we wanted to share is an upcoming local events in M l v, Denmark, that we consider as a possible premier event candidate for next year’s Asteroid Day in 2017.
We highlighted how each event met the characteristics Asteroid Day believes makes a great local event partner to this global effort. Asteroid Day would not be possible without the local event organisers and their extraordinary efforts. There are so many great events going on all over the world on June 30th, and we hope many event organisers will work towards becoming premier event partners to Asteroid Day.
| Category | Characteristic | National | Local |
| Chile (Returning Event) | Denmark (New Event) | ||
| Context: | |||
| Scale of Asteroid Day Event | 17 national events in collaboration with 15 institutions the country of Chile | 2 events collaboration with 3 institution in M l v, Denmark | |
| Leveraged a Network | An astronomical research center, leveraged their connections with other institutions to create a network of events across the country on Asteroid Day in 2015 & 2016. | One enthusiastic individual created two
Asteroid Day events, one more relaxing event showing the film 51 Degrees North. And the other more scientific in practice, in collaboration with NEOShield-2 and his local library for the general public. |
|
| Program: | |||
| Created Audience Engagement as part of the program(s) | Chile had many events across their country but an example of engagement includes their Asteroid Day s Short Story Contest Students from all parts of Chile were invited to face an exciting new challenge: to write a story in only 108 words commemorating the 108 year anniversary of the Tunguska event. | At the Denmark event hosted in collaboration with the library, there is a reserved time for a little break to enjoy toast and ice cream at Caf Iglo. This is the Prize give-away for guests who say they re attending the Asteroid Day event. There will also be a raffle with some astro-prices. | |
| Utilized the right caliber of speakers for anticipated audience | Through their national network of institutions Chile leveraged higher academic educational speakers as well as kid-friendly programs and activities as part of their program, held in multiple regions across the country. | Denmark s organizer made use of our expert panel by inviting one of them to participate via Skype. The organiser himself has also some scientific background, and has also been an active amateur observer of asteroids. He has also done some kid-friendly space-outreach activities. | |
| Documented program details clearly and made information available ( on their website or asteroidday.org) |
Provided a list of the 15 institutions involved each has an event page and website. The various organizations had different level of published information but many had a webpage for their unique event. Created event page for many of the events at asteroidday.org | The Denmark organizer provided name, context, and background information on all speakers presenting. He created event pages for each event on Asteroid Day website and mentioned his collaboration with Airbus Defence & Space, NEOShield-2, DTU Space, Catalina Sky Survey, and Lunar & Planetary Laboratory at the University of Arizona, etc. | |
| Communications: | |||
| Engaged in regular communications with Asteroid Day team (Timeliness in communications and publication of activities that demonstrates advance planning) |
Contacted events@asteroidday.org with updates on their events and were very responsive to emails sent out. Introduced themselves to the events communication manager and explained their plan for Asteroid Day. | Always provided details about his events, with links to his event page for reference. Asked questions and got in contact with events@asteroidday.org in advance for resources such as the film 51 Degrees North. He also contacted an Asteroid Day Expert Panel member. | |
| Submitted photos before event
(to their events.asteroiday.org listing and emailed events@asteroidday.org ) |
Submitted posters of their event program and promotional tools. | ||
| Submitted photos and videos after event
(to their events.asteroiday.org listing and emailed events@asteroidday.org ) |
Sent photos and video after their event last year along with press mentions. | ||
| Promotion: | |||
| Utilized Social Media | Very active on Facebook. Posted a status every day about their progress leading up to Asteroid Day. | Active on Twitter and Facebook. Created Facebook event for his Asteroid Day event.Tweeted about his events using #AsteroidDay as well as retweeted Asteroid Day tweets. He also made his own YouTube video to better engage the public and to promote his events. | |
| Issued a press release | Sent us a copy and link to the press release for their event and of the short story contest. View it, here. | Contacted his local newspaper and an
independent radio station of national coverage. |
